Data contracts
XDM schemas, event/record design, and lineage so teams know what fields mean and how to use them.
Adobe Experience Platform (AEP/RTCDP)
Unify data, govern it, and activate responsibly. We implement AEP so profiles and audiences are trustworthy—and journeys actually improve.
What AEP enables
- Unified customer profiles with stitched identities and consent
- Audiences you can explain—and reuse across channels
- Real‑time activation to Target, AJO, Campaign, Marketo, and beyond
Our AEP blueprint
Identity & profiles
Stitching strategies, confidence rules, and profile governance that balances reach with accuracy.
Audiences & destinations
Readable audience definitions, qualification windows, and destination mappings with monitoring.
Quality & compliance
Validation in pipelines, sampling for QA, consent handling, and audit trails—so marketing moves fast without surprises.
Outcomes
- Cleaner data and fewer one‑off audiences
- Faster iteration with guardrails for privacy and risk
- Measurable lift from relevant, timely activation
How our experts help
Architects
Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.
Developers & Engineers
Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.
Analysts & Ops
Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.
Validate your AEP approach with our architects.