Lead model
Person and account data mapped to lifecycle stages and success statuses—no guesswork.
Marketo Engage
Align marketing and sales with a lifecycle both sides trust—scoring that reflects reality, nurturing that respects consent, and reporting that closes the loop.
Lifecycle foundations
Scoring & routing
Behavioral and firmographic scoring with thresholds agreed by sales; routing rules and SLAs.
Program templates
Repeatable blueprints for emails, webinars, and events with QA checklists and governance.
Integrations & reporting
- CRM sync that minimizes conflicts and duplicates
- AEP audiences and Analytics/CJA exports for deeper insight
- Attribution views that inform budget and content choices
Outcomes
- Cleaner hand‑offs and faster cycle times
- More qualified pipeline with less noise
- Confidence in what’s working—and what to change
How our experts help
Architects
Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.
Developers & Engineers
Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.
Analysts & Ops
Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.
Tune your Marketo lifecycle with our experts.