Adobe Analytics

Analytics you can defend: shared definitions, consent‑aware collection, and reporting that answers the questions product and marketing actually ask.

Foundations

  • Taxonomy and naming standards across props/eVars/events
  • Data layer contracts and consent handling patterns
  • Validation steps in CI/CD and sampling strategies for QA

What we deliver

Tracking plans

Versioned plans that engineering and analysts both use—no more “mystery metrics.”

Workspace templates

Self‑serve dashboards and investigation paths tailored to teams.

Experiment reporting

A4T integrations and CJA links for cross‑channel context.

Outcomes

  • Fewer disputes over definitions—more decisions made
  • Faster time‑to‑insight with reliable baselines
  • Clear bridges to experimentation and activation

How our experts help

Architects

Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.

Developers & Engineers

Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.

Analysts & Ops

Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.

Make analytics trustworthy — speak with our team.