Data model alignment
Contacts, subscriptions, and consent designed for accurate targeting and reporting.
Adobe Campaign
Scale lifecycle communications without sacrificing deliverability, privacy, or sanity. We make Campaign operations clear, governed, and fast.
Foundations we put in place
Segmentation & targeting
Readable audiences that match business intent—no hidden logic, no “one‑off” surprises.
Templates & QA
Message templates, rendering checks, and preview flows that prevent breakage.
Governance & integration
- Frequency and fatigue caps, quiet hours, and opt‑down patterns
- Integration with AEP audiences and Analytics/CJA feedback loops
- Clean hand‑offs to Marketo/CRM where needed
Outcomes
- Higher deliverability and engagement
- Clear attribution and faster iteration
- Reduced operational risk and rework
How our experts help
Architects
Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.
Developers & Engineers
Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.
Analysts & Ops
Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.
Strengthen Campaign operations — schedule time.