Customer Journey Analytics (CJA)

Bring the whole journey into view—web, app, service, and offline—so teams can see what actually drives retention and revenue.

How we set up CJA

Connections

Select datasets and identities that tell a coherent story—no noise, no dead ends.

Data Views

Session logic, field shaping, and filters that make Workspace analysis fast and repeatable.

Workspace

Flow, fallout, cohorts, and templates for product, marketing, and service teams.

Use cases

  • Identify high‑value journeys and replicate them across channels
  • Find friction points before they show up in revenue
  • Feed audiences and experiments with confident insights

Outcomes

  • Cross‑channel visibility and agreed‑upon baselines
  • Faster iteration on the moments that matter
  • Measurable lift in retention, conversion, and LTV

How our experts help

Architects

Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.

Developers & Engineers

Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.

Analysts & Ops

Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.

Explore a CJA blueprint for your stack.