Hypothesis backlog
Clear success metrics, guardrails, and prioritization—owned by product and marketing together.
Adobe Target
Turn “let’s hope” into “let’s prove.” We set up Target programs that test, learn, and personalize safely—so results compound.
Activities we use
- A/B, A/B/n and MVT to validate hypotheses quickly
- XT for rules‑based experiences by audience and context
- Auto‑Allocate/Auto‑Target/AP to scale decisions with ML
- Recommendations for guiding discovery and conversion
Program building blocks
Execution & QA
Templates, data layer contracts, and preview/QA steps baked into delivery.
Reporting
A4T/CJA dashboards that tell the story and accelerate follow‑up decisions.
Outcomes
- Faster learning cycles with lower risk
- Personalization that is measurable and reversible
- A culture of decisions—not just dashboards
How our experts help
Architects
Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.
Developers & Engineers
Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.
Analysts & Ops
Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.
Set up a Target program that moves metrics — book time.