Journey design
Entry/exit criteria, decision points, content slots, and fallback paths that align to outcomes.
Adobe Journey Optimizer (AJO)
Design journeys that react to customers in real‑time. We help teams orchestrate relevant, compliant experiences across channels—and prove the lift.
When to use AJO
- Trigger‑based messaging that responds to behavior and context
- Cross‑channel orchestration that coordinates web, app, and outbound
- Operational guardrails for frequency, fatigue, and consent
Our AJO operating model
Data readiness
AEP profiles, audiences, and events mapped to journey needs—with QA and monitoring.
Guardrails
Frequency caps, fatigue rules, channel and quiet hours, and compliance policies—codified.
Measure & iterate
Define success upfront and link to Analytics/CJA. Compare branches and variants; promote wins to playbooks, retire what underperforms.
Outcomes
- Higher engagement with less noise
- Consistent governance across channels
- Clear evidence of journey impact
How our experts help
Architects
Define models, interfaces, guardrails, and deployment topologies. Create decision records and reference implementations to de‑risk delivery.
Developers & Engineers
Build accessible, performant, and secure solutions with CI/CD and observability baked in. Pair with your team for sustainable adoption.
Analysts & Ops
Establish taxonomy, consent, and validation. Instrument experiments and dashboards that connect work to business outcomes.
Plan a journey program with AJO — talk to us.